FAQ

The Answers You Want to Know

These are some of the most frequent questions asked of us and our responses

The Answers You Want to Know

How We Make Decisions

Do you only invest in particular areas or industries?

While the Conscious Capital Fund investments are based on its criteria and thesis, we do consider all opportunities. That being said we tend to focus on Transformative Technology and within that space, specific themes like Disruptive Health, Sustainable Civilization, and Financial Technology. Please visit our Companies page to learn more.

2019-06-11
How do you weigh different criteria in your portfolio decision-making process?

We have developed a list of objective scales. For example, the founder of an organization having previous success is rated highly, but it is not necessary for a company to meet all criteria with high marks to be included in the CCF portfolio. Our key areas of focus are on the founder(s), the team, the product and business model so these are the highest scored areas. Other considerations made are deal structure, industry, potential scale and innovation. However, although those are important, they are more likely to be subjective, therefore we rank them lower.

2019-06-20
What do you look for in an idea?

Truth be told, ideas are a dime a dozen, so we tend to focus far more on the team. That being said, we look for ideas that have significance. We’re seeking disruptive potential, innovative techniques and a large market – and a vibrant, intelligent, determined team to turn ideas into reality.

2019-06-10
What do you look for in a founding team?

We look for previous success, domain knowledge, execution experience, EQ / IQ and self care, with a track record of operational excellence, integrity, sound business practices, transparency and stellar communication.

2019-06-10
What kind of a return do you produce, based on the Triple Bottom Line?

We work exclusively with opportunities that can be measured in the key areas of People, Planet and Profit, which are the three pillars of the “Triple Bottom Line”. We inherently believe that every investment we make results in a measurable difference. That difference must come in the form of an effective increase in consciousness, which leads to local or global improvement in People’s mental, emotional, physical, spiritual and/or financial well-being. As well, we seek out investments that measurably affect the Planet in a positive manner for the future, in either offsetting negative effects, rebuilding or reshaping it, for a more enriched tomorrow. Studies have shown that investors Profit from backing companies founded on conscious capitalism and who share our belief in the TBL.

2019-06-20
How do you get access to deals?

Our Fund Managers utilize two main strategies. The first is passive: Having cultivated a network of investors and entrepreneurs who have their ear to the ground, they send us deals they have vetted through and believe meet the Fund’s thesis. The second strategy is active and aggressive: We passionately search physical and online avenues for founders and companies that are providing solutions to problems we see stone-walling the path of the Fund’s vision. Please visit our Philosophy page for more details

2019-06-11
What skills and tactics are employed by the Fund to ensure success?

As startup founders ourselves, the parent CTR partners provide as much insight as possible to the CCF team. We have many years of experience in hiring, culture, marketing. Our focus is that a healthy team yields success.

2019-06-20
How do we measure impact?

We measure all our companies and performance through a number of different means, however our metrics specifically are derived from the Global Impact Investing Network’s IRIS+ Standards and GRI Reporting Standards. Every company has a baseline of certain metrics and depending on the industry we have additional specific metrics as well. This is all in an effort to compare against the UN’s 17 Sustainable Development Goals (SDGs) to gauge the world impact of the companies, and thus CCF.

2019-06-20
How many portfolio companies are in your fund?

We are targeting 50-100 companies for the fund.

2019-06-11

Investment Process

What is your due diligence strategy?

We have inbound deal flow which hits the first screening process. From there we build a list of questions related to the industry, market and business itself to be reviewed and then asked of the founding team. We then do comprehensive due diligence and if at any point in time we have additional questions we will construct and have a meeting with the team to answer. Afterwards we do an evaluation with considerations made and do a legal and compliance review. This process can take up to three weeks, and the following is a more detailed overview.

First, inbound deal flow: We look at the opportunities and perform an initial review of the business as it has been presented to us. We look into the industry and market, the background of the team, and the outline of the opportunity. We then produce a list of questions we have for the founding team to help fill in the gaps marketing materials may leave.

Second, we have an initial call where we get introduced (if it hasn’t happened already) as well as have the initial set of questions answered. If these are well answered then we will move into the third stage.

Third, we perform our comprehensive due diligence where we have our research team create a report on the market opportunity, industry, product, team, and business model. We will also review the legal structure. During this time we may have questions which will then be reviewed and prepared for additional conversations with the founding team.

Fourth, we have a meeting with our team which we outline the findings assess the opportunity and then vote on a decision as to how to proceed.

Fifth, we will have the legal team review all documents and ensure everything is prepared and the investment is ready to be made.

2019-06-11
How should I get in touch with you?

Contact us with the form, or email us directly social [at] ctr [dot] capital.

2019-04-01

Terms

How much do you usually invest in a new company?

Our minimum investment is $50k with a maximum initial investment of $500k. Typically we reserve 30% of our lifetime investment for the initial investment tranche, and 70% of our lifetime investment for a follow on investment with a maximum total invested in any one company of $1.5M.

2019-06-20
Do you have a strict ownership requirements?

We do not. We aim for a mutually beneficial arrangement with the company and the fund.

2019-04-01
What size rounds do you participate in?

Typically we do not lead rounds, so it largely depends. We do aim for pre-seed, seed and series A rounds which are within the $1M-20M range.

2019-04-01
Do you sign confidentiality agreements and / or NDAs?

No we do not. Other's have explaind in much more detail.

2019-06-11

What It's Like to Partner With Us

Why should a company accept your funding?

If a company is looking for increased speed and market share dominance, without having to settle legal battles later or wash their mind of less than legitimate means, they should partner with CTR Capital. If a company is looking to pushed past their own imposed limits without being broken mentally or emotionally, to find self development and exploration without the risk of being left alone if the going gets tough they should partner with CTR Capital.

2019-06-10
What value beyond monetary does your Fund bring?

The fund brings about a philosophy of inclusion and improvement. Our general partners’ motto is: “Everything is Possible”. We believe those three simple words, ordered as such, bring clarity to their method of thinking and tactics, the Fund, its partners, employees, and advisors. This guiding principle will provide value not only to the company and its success, but also to the welfare and well-being of all those that the company comes into contact with, such as their suppliers, contractors, employees, founders, and all other shareholders.

2019-06-20
What is your Anti-Discrimination and Anti-Harassment Policy?

CTR is proud to be an equal opportunity employer and partner that operates in compliance with applicable laws and regulations. The company does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual's genetic information or any other basis. We accept confidential reports through hr [at] ctr [dot] capital.

2019-04-01
What is your stance on diversity and inclusion?

“We cannot solve our problems with the same thinking we used when we created them.” Albert Einstein. We believe that indeed you cannot solve the problems with the same thinking used when they were created and as such you require the diverse thought and inclusion to produce a desired result. Not to mention the countless studies produced over the last decade indicating that diversity leads to better results, more novel approaches and unique solutions, but also the understanding that the world we hope to create is a diverse world with many different ideas and opportunities. CTR cannot lead that charge, it will the people who are a part of the vision and mission who do. Therefore we look to have diversity and inclusion at every level of all that we do.

2019-04-01
What makes you different?

For one our approach to what we’re trying to accomplish, the vision and mission. You can read more in our Philosophy.

2019-06-10
How do you help your companies raise money?

We provide assistance in not only structuring advantageous terms for future financing rounds, but also in connecting our portfolio companies with our “Network”, which includes but is not limited to, angel investors, corporations, other funds, fund of funds, family offices, and at times institutional investment firms.

2019-04-01
How do you help your companies hire?

Through our own experience, our work with recruiters as well as setting up winning processes. Great hiring is something that comes with the experience of doing it, each business has its own unique environment and culture so we work with team members to develop and understand what is needed and what those “make it or break it” points are. Like any successful relationship there are many considerations to make as well as establishing processes to ensure compliance and growth. We take culture and team as one of the highest priorities and indicators for success of a startup so it’s something which is often overlooked, to the extreme detriment of the company.

2019-04-01
How do you help your companies acquire customers? How do you help companies grow?

CTR group controls a variety of entities that either fall directly under their operational purview or that they have agreements and contracts with. For example, Conscious Partners, is the CTR marketing firm, skilled in enhancing a portfolio company’s customer acquisition, both in lowering the cost and improving the efficiency of capturing said customer and prolonging the lifetime value of those customers.

2019-06-10

Basics

Is this Fund run by first time venture capitalists?

It is. And we have decades experience in running startups, and participating in private placements as angel investors.

2019-06-20
Who are your limited partners/investors?

They come in all shapes and sizes, from a variety of backgrounds, sharing the understanding for the need for a fund like this.

2019-04-01
Where is your office?

Located in Downtown Victoria, British Columbia Canada.

2019-06-11
Why now, why is CTR exploring venture capital now? Why is now the time?

As with any business, timing is everything. CTR in the past has done many private placements and during that period we have built a strong network of individuals who align with the mission and vision of CTR. We see the need for conscious investing and a need for a conscious thought revolution as paramount for the continued development of humanity. The previous success of the private placements and the desire of our network to continue to have the impact of consciousness measured and expanded lead the team into this unique opportunity of timing. With a growing awareness to global influence, the future generations are speaking out and demanding change, geo political confrontation is high, and exponential technology is breaking boundaries. All of these signs point to now being the time to push harder and further into using venture capital as a force for change.

2019-06-20